In alignment with TRAI’s directive to ensure use of whitelisted URL(s)/APK & OTT Links/CTA in A2P SMS, this
document proposes a user guide to implement this directive effectively. The goal is to ensure that CTA(s)
like URLs, numbers & email IDs included in SMS content are validated, thereby reducing the risk of fraudulent
activities. This centralized approach reduces operational redundancy in whitelisting CTAs and simplifies the
whitelisting process.
CTA WHITELISTING – INDIVIDUAL
Step1 : Login into TrueConnect portal and select login as ‘Principal Entity’. Enter ‘User Name’ & ‘Password’
and click on ‘Submit’. Enter OTP received on registered mobile number
Step2a : Click on ‘Click to Whitelist your CTA(s)’
Step2b : Select ‘CTA Whitelisting’ Icon from menu
Step3 : Select ‘Whitelist Summary’ option under ‘CTA WHITELISTING’
Step4 : Select ‘+Whitelist CTA’ button to whitelist new CTA
Step4 : Select ‘CTA Type’ -> Select ‘Link Type’ -> Enter CTA value -> Click on ‘Submit’
Step4a : Select ‘URL’ -> Select ‘Link Type’ -> Enter URL details -> Click on ‘Submit’
Note: URL should start with http or https or www
URL must only contain static part of the URL
Apk Links must be suffixed with .apk
For Short URL, ‘Protocol’ is a dropdown with values http:// & https://; ‘Domain’ will be the URL
domain; ‘Header’ is multi-select dropdown/searched of Active headers of PE
Social media, instant messaging, delivery URLs etc will be whitelisted under Short URL
Step4b. Select ‘Number’ -> Select ‘Link Type’ -> ‘Enter Number’ -> Click on ‘Submit’
Note: Mobile Number of Indian series must start with 91 of length 12 digits (No virtual numbers)
Landline number must start with 0 with length from 8 to 18 digits including the STD code
Toll-free number to be prefixed with 1800, 1860, length ranging from 8 to 13 digits
Shortcode will be whitelisted under ‘Toll Free’. It can be prefixed with 1909, 100, 121 etc ranging from
3 to 6 digits
Step4c: Select ‘Email’ -> ‘Enter Email’ -> Click on ‘Submit’
Note: Email ID must be valid
CTA WHITELISTING – BULK
Step1: Select ‘CTA Whitelisting’ from menu and ‘Bulk Whitelist Summary’ and click on ‘+Whitelist bulk CTA’
Step2: Download the sample file containing the structure for CTA upload by clicking on ‘Sample File Download’
button
Step3: ‘Browse’ and ‘Upload’ the excel file containing CTA information as per the Sample file structure. Click on
‘OK’ once file uploaded successfully.
Step4. Go to ‘Bulk Whitelist Summary’ to get the individual line items of Bulk CTA summary & Click on Request
ID hyperlink.
Step5: Details of the bulk whitelisted CTAs.
CTA – STATUS CHANGE
Step1: Select CTA Whitelisting Whitelist Summary.
Step2: The ‘Status’ of the whitelisted CTA can be changed by the ‘Action’ button and then ‘Inactive’ option. PE
can ‘Search’ or ‘Filter by CTA Type’.
