How to Use CTA Whitelisting on the Smartping DLT Portal

URL Whitelisting:

• Log in to your Smartping DLT portal. After logging in, click on CTA Whitelisting in the menu on the left side.
• Then, click on Single CTA and fill in the details such as CTA Name and CTA Type (URL or number).
• If you choose the URL option, select the CTA Subtype (Static, Dynamic, APK, or WhatsApp URL).
• Then, paste the CTA Input Value based on the selected CTA subtype.

Examples for CTA Input Value:

• If the Subtype is Static, enter: www.smsalert.co.in , Click on Submit button to register the request.
• If the Subtype is Dynamic, enter: www.smsalert.co.in? ,Click on Submit button to register the request.
• If the Subtype is APK, enter: www.smsalert.co.in.apk, Click on Submit button to register the request.
• If the Subtype is WhatsApp, enter: www.wa.me/[10-digit WhatsApp number],Click on Submit button to register the request.

Number Whitelisting

• Log in to your Smartping DLT portal. After logging in, click on CTA Whitelisting in the menu on the left side.
• Click on Single CTA and fill in the details, such as CTA Name and CTA Type (URL or number).
• If you choose the Number option, select the CTA Subtype (Mobile Number, Landline, or Toll-Free Number).
• Then, enter the CTA Input Value based on the selected subtype.

Examples for CTA Input Value:

• If the Subtype is Mobile Number, enter (with or without the country code “91” depending on your preference): 8010551055 or 918010551055.Click on Submit button to register the request.
• If the Subtype is Landline, enter (with or without the prefix “0” depending on your preference): 01204851555 or 1204851555.Click on Submit button to register the request.
• If the Subtype is Toll-Free Number, enter (starting from 1800 or 1860, and it can be 8 to 11 digits): 1800-1800 or 1860-1860-254.Click on Submit button to register the request.

FAQ’S

1. 1. What is the CTA whitelisting requirement on the Smartping DLT portal?

   CTA (Call-to-Action) elements — such as URLs, phone numbers, email links included in SMS campaigns — must be submitted and approved (“whitelisted”) on the Smartping DLT portal before they can be used.

2. 2. Which types of CTAs are subject to whitelisting on the Smartping portal?

   The portal requires whitelisting of CTAs that include:
   – URLs (static or dynamic)
   – Callback numbers or phone-links
   – Email addresses (if used as a CTA)
   These correspond to the general guidelines for DLT based SMS compliance.

3. 3. What are the basic steps to whitelist a CTA on the Smartping portal?

   According to the article:
   1. Log into the Smartping DLT portal.
   2. From the side menu, click “CTA Whitelisting”.
   3. Choose “Add New” (or similar) to create a CTA entry, fill in the details (type, CTA text, etc), and submit for approval.
   4. Await the approval status, after which the CTA can be used in SMS campaigns.

4. 4. Are there special rules for URLs (static vs dynamic vs short) under Smartping?

   Yes — while the article doesn’t list every nuance for Smartping specifically, standard industry rules apply:
   – Static URLs must include proper protocol (http:// or https://) and match exactly what is used.
   – Dynamic URLs (with parameters) should have the base path whitelisted, and the query parameters should be controlled.
   – Short URLs/redirects may be scrutinised; the final redirect domain must match what’s whitelisted.

5. 5. What happens if I use a CTA that hasn’t been whitelisted on Smartping’s portal?

   If the CTA isn’t whitelisted, the SMS may fail at the scrubbing/screening stage by the telecom operator or DLT platform — leading to non-delivery or blocking of the message.

6. 6. Is there a deadline by which CTAs must be whitelisted for Smartping?

   While the specific Smartping article doesn’t list a precise deadline, the broader industry compliance for CTA whitelisting became effective around 1 October 2024 across many operators. It’s advisable to ensure all CTAs are whitelisted well in advance of their use.

7. 7. What should I prepare before submitting a CTA for whitelisting on Smartping?

   You should ensure:
   – The exact CTA (URL, phone number, email) you intend to use in your SMS is final.
   – The CTA domain or number is valid and under your control.
   – Your sender header/sender-ID or brand is registered and compliant on the DLT portal.
   – You check any portal-specific fields (type of CTA, usage context, remarks).
   – You only use the CTA in live campaigns after it’s marked approved on the Smartping portal.